Currently accepting 2 new clients

I turn clicks into real bookings — proven on my own business.

I'm the founder of a home spa service doing 800+ bookings every month — 95% of customers come from Instagram, TikTok & WhatsApp. Zero storefront. Now I run the same playbook for home service businesses like yours.

Book Free 30-min Call See the Proof ↓

FOUNDER-LEDBuilt, tested & operated in the real world.

LIVE FROM THE BUSINESS

SPA FOUNDER

800+bookings / month

Meta AdsTikTok AdsLanding PagesOrganic GrowthWhatsApp FunnelsContent StrategyBooking Systems Meta AdsTikTok AdsLanding PagesOrganic GrowthWhatsApp FunnelsContent StrategyBooking Systems

Bookings / Month

Customers From Online

Monthly Revenue (est.)

Spent on Fake Followers

The Operator Stack

One system. Three jobs.

Acquire attention. Turn it into bookings. Bring customers back.

01 ACQUIRE Instagram · TikTok · Meta Ads

02 CONVERT Website · WhatsApp · Booking Flow

03 RETAIN WhatsApp · Member System · Repeat Booking

Case Study

From zero to 800+ bookings — with no storefront

This is my own business, Rumi Home Spa. Not a client project — the real thing I run every day.

Rumi Home Spa — Indonesia

The Challenge

Home spa services face a brutal trust barrier: "Is it safe? Are the therapists real professionals?" — with no physical storefront to reassure customers.

What I Did

Built a trust-first website with frictionless WhatsApp booking
Ran Meta & TikTok campaigns — creatives made in-house
Grew Instagram & TikTok organically, zero fake followers
Engineered a repeat-booking loop via WhatsApp — retention without extra ad spend

The Results

800+ treatments booked monthly, consistently
~$8,500 USD monthly revenue, no storefront, no foot traffic
~95% of customers acquired through digital channels
Repeat customers rebooking via WhatsApp — no additional ad cost

Visit rumihomespa.com ↗

💬 WhatsApp — Bookings

live customer flow

Hi! Is the full body massage available today? 🙏

Yes! 2 slots left today — 2PM or 4PM? 😊

2PM please! At my home 🏠

✅ Booked! Therapist confirmed. See you at 2PM!

Thank you!! Second time booking, love the service ❤️

800+treatments booked / month

Evidence from the business

This isn't a portfolio mockup. It's a business I actually operate.

Real snapshots from Rumi Home Spa's live website and Instagram presence — the environment where the playbook is actually used.

Live website
rumihomespa.com

OPEN ↗

Social proof
@rumi.homespa

INSTAGRAM

Case Study 02

Building the next layer after the booking.

Rumi Home Spa's member platform — designed to turn one-time customers into a longer-term relationship with the brand.

Rumi Inner Circle — Member Platform

The Challenge

The booking experience was only the first step. Rumi also needed a dedicated digital member experience to strengthen retention, reward loyal customers, and give repeat customers a reason to stay connected with the brand.

What I Built

Dedicated member platform with Sign In and Join Now flows
Welcome rewards and a points-based member journey
Five membership tiers: Bronze, Silver, Gold, Platinum, and Diamond
Referral, birthday, and wedding-anniversary rewards
Treatment history, therapist ratings, and digital member card

The Strategy

Instead of treating the website as the end of the funnel, the member platform creates a second digital layer — one focused on loyalty, repeat visits, and long-term customer value.

Explore member.rumihomespa.com ↗

member.rumihomespa.com/dashboard

Rumi Inner Circle member dashboard — personal member data blurred

Open member platform ↗

Independent Builds

More proof of how I think.

A selection of independent builds from my studio — showing how I approach conversion, digital products, automation, and customer journeys across different business models.

F&B / Coffee01

Seduh Coffee Co.

Brand and website concept with an online ordering flow integrated directly with WhatsApp.

Brand → order flow → WhatsApp

AI / Customer Service02

BALAS

AI agent concept built around automatic replies, follow-ups, and lead qualification across WhatsApp, Instagram, and web.

Reply → qualify → follow up

Growth / Marketing03

Growth Engine

Growth operating-system concept connecting customer data, campaigns, and content to acquisition, reactivation, and retention.

Acquire → reactivate → retain

TRIGIA prototype work Explore the full prototype collection ↗

Services

The exact playbook, applied to your business

Everything below is something I use daily on my own business first — before I ever sell it.

Booking-Driven Websites

Not pretty brochures — pages engineered to convert visitors into booked appointments.

Meta & TikTok Ads

Strategy, targeting & ad creatives included. I manage ads for my own business every single day.

Organic Social Growth

Real followers who actually book — through content strategy, not bots or bought audiences.

Repeat-Booking Systems

WhatsApp retention flows that bring customers back — revenue without extra ad spend.

How I Work

No handoff. No black box.

You work directly with the person who built and runs the playbook.

01 — DIAGNOSE

Find the leak.

I look at where attention is turning into friction — your website, content, ads, booking flow, or follow-up.

02 — BUILD

Fix what matters.

We build the highest-impact piece first, with a clear job: more qualified enquiries, easier booking, or stronger retention.

03 — OPTIMIZE

Keep improving.

Once it's live, we learn from what customers actually do and keep tightening the system around real behaviour.

"I don't sell marketing theory. Every day I face the same thing you do — getting bookings, earning trust, making every dollar count. When you hire me, you get what's already working in a real business."

Let's fill your calendar

Free 30-minute call — you'll get 2-3 specific improvements for your business, whether we work together or not.

Book a Free 30-min Call 💬 WhatsApp Me